Global Office Automation Limited (GOAL) is one of the leading stationery distribution companies with a product portfolio offering world-class products. The company grew from strength to strength making its mark with superior writing and drawing products. From different writing instruments to color ranges, adhesives to calculators, the company has a strong presence in the market for over 20 years. In early 2000, the company started representing FABER-CASTELL and now GOAL is offering more than 90 SKUs. Later on, in 2019, with new zeal and positive energy, GOAL became the sole distributor of CASIO Calculators with a huge variety of desktop, handheld, scientific and label printer calculators. By the end of 2020, GOAL proudly became the sole-distributor of Japanese innovative writing instruments, Mitsubishi Pencil (Uni-ball). GOAL is a dynamic company addressing the growing needs of the eighth most populous country; it is an organization striving to achieve greater heights through sustainable growth over the years. GOAL reaches to the customers of all the 64 districts through the nationwide sales team, Sub distributors & approximately 26,400 retailers across Bangladesh. Besides traditional distribution channels, GOAL products are also sold through modern retail outlets such as supermarkets, as well as e-commerce. Moreover, there is a customer pool from the large corporate houses and educational institutions all over the country. With all these, GOAL enjoys a privileged reputation of reliability and high quality – standards among its buyers in Bangladesh.

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